influence science and practice robert cialdini

Cialdini is a well known and influential speaker who gives frequent speeches on The Power of Ethical Influence to such organizations as IBM, the Mayo Clinic, and NATO. Vice President, Sales Manager, Northern Trust “His book should be in every sales and marketing person’s briefcase and reread frequently.” If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.” “This book is the de facto standard to learn the psychology of persuasion.

If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.” “Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. –ROGER FISHER, Director, Harvard Negotiation Project, Co-author, Getting to Yes It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” “This marvelous book explains in clear, practical language the ways in which we become persuaded. Here’s what people are saying about INFLUENCE: Science and Practice:

more on how compliance principles work in many cultures.

updated coverage of popular culture and new technology and.

twice as many first hand accounts of how the book’s principles apply to business and personal lives.

Praised for its enjoyable writing, practical suggestions, and scientifically documented content, prior editions have been widely read by business professionals, fundraisers, and those interested in psychology. What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

Influence science and practice robert cialdini